Both platforms provide B2B contact data. Here's how to choose.
Quick Comparison
Apollo: 250M+ contacts, transparent pricing starting at $49/mo, best for SMB/Mid-market. ZoomInfo: 300M+ contacts, contact sales required, $15K+/year minimum, best for Enterprise.
ZoomInfo Strengths
Highest quality for enterprise contacts. Strong intent data. Deep enterprise integrations. White-glove service.
Apollo Strengths
Published pricing - you know what you're paying. Outreach built-in. Self-serve with immediate signup. Modern interface.
Pricing Reality
For a 5-person team: Apollo Professional: ~$6K/year ZoomInfo: $20K+/year
Who Should Use What
Choose Apollo: SMB or mid-market company, budget under $15K/year, want data + sequences combined, self-serve preferred.
Choose ZoomInfo: Enterprise company, need highest data quality, intent data valuable, have dedicated sales ops.
ZoomInfo is the enterprise standard - expensive but comprehensive. Apollo is the modern challenger - good data, great price. For most companies not in Fortune 500, Apollo provides better value.