Events are cold email goldmines - before and after. Here's how to maximize them.

Pre-Event Outreach

Driving attendance: "Hosting [event] on [topic]. Given your work in [area], thought you'd be interested."

Scheduling meetings: "I'll be at [event]. Would love to connect while we're both there. Coffee?"

At-Event Engagement

Connection requests: "Great meeting you at [session]. Would love to continue our conversation."

Quick follow-up: Same-day email while you're fresh in their mind.

Within 24-48 hours: "Great connecting at [event]. As promised, here's [what you discussed]."

The no-show: "Sorry we missed each other at [event]. Still interested in discussing [topic]?"

Targeting attendees: "Noticed you attended [event]. We help companies like yours with [topic discussed at event]."

Speaker follow-up: "Enjoyed your session on [topic]. Had a question about [specific point]."

Conference attendee lists. Speaker directories. Social media event hashtags. Post-event content engagement.

Pre-event: Invitation, meeting request, reminder.

Post-event: Thank you, follow-up, no-show reconnect.