Product launches are prime time for cold email. Here's how to maximize them.

Pre-Launch Phase

Early access outreach: "We're launching [product]. Looking for beta users who [fit criteria]. Interested?"

Waitlist building: "Something new coming for [their challenge]. Want early access?"

Influencer seeding: "We value your perspective in [space]. Would love your feedback before launch."

Launch Week

Announcement: "Just launched [product]. Built specifically for [their situation]. Take a look?"

Early adopter urgency: "Launch pricing ends [date]. If [product benefit] matters, now's the time."

Case study outreach: "[Similar company] just got [results] with [product]. Might be relevant for {{company}}."

Feature updates: "Added [feature] based on user feedback. Thought you'd want to know."

Existing prospects who paused: "Last time we talked, timing wasn't right. [New product] might change that."

Similar to early adopters: "Companies like [beta customer] are using [product] for [use case]."

Competitor users: "If [competitor limitation] has been frustrating, [product] solves it."

Coordinate with marketing for maximum impact. Stagger outreach to handle response volume. Follow up on launch email opens.