Agency sales is relationship-driven. Your emails need to establish expertise and trust fast.
Template 1: The Audit Offer
Subject: Quick thoughts on {{company}}'s [marketing channel]
{{firstName}},
Took a look at {{company}}'s [website/ads/social] - you're doing some things really well, especially [specific compliment].
Spotted a few quick wins that could [potential improvement]. Happy to share in a quick call - no strings attached.
Template 2: The Results Lead
Subject: [X]% increase for [similar company]
{{firstName}},
We just wrapped a [campaign type] for [similar company] - [specific result].
Their situation was similar to {{company}}'s: [brief context].
Curious if [relevant goal] is on your radar for Q[X]?
Template 3: The Industry Expert
Subject: [Industry] marketing trends
{{firstName}},
We work with a lot of [industry] brands and keep seeing the same pattern: [insight].
Companies getting ahead are [specific tactic]. Wrote up a quick brief on what's working.
Worth a read if [relevant challenge] is on your mind?
Agency Tips
Show, don't tell - link to relevant work samples. Be specific about their business. Offer value first through audits and insights. Time it right around budget cycles and seasonal needs.