Not every business fits a specific industry template. Here are versatile B2B templates that work across sectors.
The Classics
The Simple Value Prop
Subject: Quick question about [relevant topic]
{{firstName}},
[One sentence about what you do and who you help].
Companies like [similar company] typically see [specific result].
Worth a conversation to see if we can help {{company}}?
The Before/After
Subject: [Before state] → [After state] for {{company}}?
{{firstName}},
Most [their role]s I talk to are stuck in [before state]: [Pain points].
We help them get to [after state]. [Social proof or metric].
Curious if that resonates?
The Trigger-Based
The News Hook
Subject: Saw the news about {{company}}
{{firstName}},
Congrats on [news item]. That usually means [implication].
We help companies in that situation with [relevant service]. Is [related challenge] on your radar?
The Job Posting
Subject: {{company}}'s [role] search
{{firstName}},
Noticed you're hiring for [role]. That usually means [implication].
We help [similar companies] with [relevant service] - might take some pressure off while you're building the team.
The Follow-Ups
The Bump
Subject: Re: [Original subject]
{{firstName}},
Floating this up - know things get buried. Still relevant?
The Breakup
Subject: Should I close your file?
{{firstName}},
Haven't heard back, which usually means not interested, interested but buried, or wrong person.
Which is it? Happy to close the loop either way.
Tips for Using Templates
Customize heavily - templates are starting points. Research first since the more specific, the better. Test constantly with A/B testing on subject lines. Track results to know what works for YOUR audience.