Consulting sales is about demonstrating expertise before you're hired. Your emails should provide value immediately.
Template 1: The Insight Lead
Subject: Thought on {{company}}'s [challenge]
{{firstName}},
Been following {{company}}'s [initiative/situation] - noticed [observation].
In similar situations, we've seen [insight about what works]. [Brief example or data point.]
Curious if this resonates with what you're seeing internally?
Template 2: The Benchmark Offer
Subject: [Industry] benchmarking data
{{firstName}},
We just completed a [industry] benchmarking study - covers [topic] across [X] companies.
{{company}} would likely find the [specific section] data useful given your [situation].
Happy to share the relevant sections. Also curious how {{company}} compares to what we're seeing.
Template 3: The Diagnostic Offer
Subject: Quick diagnostic for {{company}}
{{firstName}},
We're offering complimentary [diagnostic/assessment] for [industry] companies this quarter.
Takes [time], covers [scope], and you'll get [deliverable].
No obligation - it's how we learn about your space and sometimes discover mutual fit.
Consulting Tips
Demonstrate expertise immediately through insights, not pitches. Be specific about their situation. Offer free value like diagnostics and benchmarks. Play the long game since enterprise consulting sales cycles are long.