Real estate is local and relationship-driven. Your emails need to establish neighborhood expertise.
Template 1: The Market Update
Subject: {{neighborhood}} home values update
{{firstName}},
Quick update on {{neighborhood}} - homes are selling for [X]% [above/below] asking, with average days on market at [X].
Your home at {{address}} would likely fall in the [range] range based on recent comps.
Curious what that means for your plans? Happy to run a detailed analysis.
Template 2: The Just Sold
Subject: Just sold on {{street}} - your neighbor's results
{{firstName}},
Wanted to let you know we just closed [address] for $[X] - [X]% over asking in [X] days.
Given your home's [similar feature], you'd likely see strong interest in this market.
Any chance you've thought about selling?
Real Estate Tips
Be hyper-local with neighborhood expertise. Use real numbers - specific sale prices and days on market build credibility. Timing matters around life events. Follow up seasonally without being pushy.