Recruiting emails compete with every other recruiter. Here's how to stand out.
Template 1: The Specific Opportunity
Subject: [Specific Role] at [Company] - [Key Selling Point]
{{firstName}},
[Company] is looking for a [Role] to [one sentence about impact].
What caught my attention about your background:
- [Specific thing from their profile]
- [Another relevant detail]
The role offers [key benefit 1] and [key benefit 2]. Comp range is [range if you can share].
Worth a conversation?
Template 2: The Passive Candidate
Subject: Not sure if you're looking, but...
{{firstName}},
I know you're probably happy at {{current_company}} - your work on [specific project] is impressive.
That said, [Company] is building something interesting in [space], and your background in [skill] would be valuable.
Even if timing isn't right, happy to keep you posted on what's happening in [industry].
Recruiter Tips
Do your research and reference specific work. Be transparent about comp ranges and company names. Respect their time - passive candidates aren't desperate. Add value beyond the role with market insights and salary data.