80% of deals require 5+ follow-ups. Most salespeople give up after 2. Here's how to persist without being annoying.
After No Response
The Bump
Subject: Re: [Original subject]
{{firstName}}, Bumping this up - know things get buried. Still interested in discussing [topic]?
The New Angle
Subject: Different thought
{{firstName}}, Tried a different approach - [new value prop]. Maybe more relevant to {{company}}'s situation right now?
The Breakup
Subject: Closing your file
{{firstName}}, Going to assume the timing isn't right and stop reaching out. If things change, I'm easy to find.
After a Meeting
The Same-Day Recap
Subject: Great connecting - next steps
{{firstName}}, Thanks for the time today. Quick recap of what we discussed and next steps. Let me know if I missed anything.
The Week-Later
Subject: Checking in
{{firstName}}, Wanted to circle back on our conversation. Any updates on [what they were deciding]?
After Sending Proposal
The Proposal Follow-Up
Subject: Thoughts on the proposal?
{{firstName}}, Wanted to check if you had a chance to review. Any questions I can clarify?
Follow-Up Rules
Always add value - don't just "check in." Vary your approach since same message equals same result. Know when to stop at 5-6 touches, then nurture. Track everything to know what works.