Partnerships can 10x your growth. Here's how to pitch them effectively.
Template 1: The Complementary Service
Subject: Partnership idea - [Your Company] + {{company}}
{{firstName}},
Our companies serve similar customers but don't compete. You help them with [their service], we help them with [your service].
Seeing an opportunity to refer customers to each other. Worth exploring?
Template 2: The Integration Pitch
Subject: [Your Product] + [Their Product] integration
{{firstName}},
Our customers keep asking for [Their Product] integration.
Combined with [Their Product], users could [combined benefit].
Is your team open to integration partnerships?
Template 3: The Co-Marketing
Subject: Co-marketing opportunity?
{{firstName}},
Love what {{company}} is doing with [specific content/marketing].
We have [audience size/asset] in [relevant space]. Thought we could collaborate on a webinar, guide, or podcast.
Our audiences overlap but don't compete. Could be a good fit.
Partnership Tips
Lead with mutual value since partnerships only work if both sides win. Be specific about what exactly you're suggesting. Show you've done research on what they're working on. Think long-term since partnerships are relationships, not transactions.