Referrals close faster and churn less. Here's how to ask without being awkward.
Template 1: The Direct Ask
Subject: Quick favor?
{{firstName}},
Glad [solution] has been working well for {{company}}.
Quick ask - do you know anyone else who might benefit from [what you do]?
Anyone in [their industry/network] dealing with [problem you solve] would be a great fit.
Template 2: The Specific Request
Subject: Know anyone at [Target Company Type]?
{{firstName}},
We're expanding our work with [specific segment] companies.
Given your network, wondering if you know anyone at [Target company types]?
Happy to make it worth your while - [referral incentive if applicable].
Template 3: The Case Study + Ask
Subject: {{company}}'s results + quick question
{{firstName}},
We put together a case study on {{company}}'s results with [solution]. Mind if we share it? Also curious if you know others who'd find it relevant.
Referral Request Tips
Ask at the right moment after a win, positive feedback, or milestone. Be specific about who you're looking for. Make it reciprocal with what they get in return. Keep it low-pressure since no one wants to feel obligated.